We all do it. We focus our attention on logos, those shiny iconic rock stars of identity. The badges that brand famous and infamous entities. The pictures worth a thousand words. The proof in our portfolios that “we were there.”

Most identity forums revolve around discussions on logos. But what about the substance behind these refined forms? What is the truth that really defines the meanings we project onto these icons? What of the corporate cultures that drive the behaviors that shape corporat… Continue